Insights from an Apple Employee

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• What I Learned as a Product Designer at Apple

  Working at Apple as a Product Designer has been a life-changing experience for the author, who shares the top 10 lessons learned. Apple's success stems from its business model, allowing for innovation, failure, and a strong focus on design excellence. The importance of storytelling and effective communication is emphasized, as designers use keynote decks to influence others. The company prioritizes big ideas over usability fixes, encourages decision-making without extensive user testing, and maintains a culture of excellence by delivering the best experience. Learning to say "no" and embracing a top-down culture are also highlighted.